PRESS RELEASE

Flourishing Takes Center Stage with WFO, Harvard, Baylor, and Gallup

Washington, D.C., USA – April 30, 2025 – As burnout rises and organizations struggle to deliver real human value, the World Flourishing Organization (WFO) introduces a bold new benchmark: flourishing as the future of human performance. On April 30, Gallup HQ will unveil the first year results of the Global Flourishing Study, the largest and most rigorous research effort of its kind. Backed by Harvard University and Baylor University, this event marks a pivotal moment for understanding the science behind human flourishing and its impact on work. WFO CEO Eleanor Allen will join Professors Tyler VanderWeele, Byron Johnson, and Matt Lee to explore how flourishing is being activated at scale, with implications for global policy and workplace culture. “Our goal is to make flourishing practical, measurable, and scalable—so every organization can unlock the full potential of their people and achieve peak performance,” said Eleanor Allen, CEO of the WFO.

“Our goal is to make flourishing practical, measurable, and scalable–so every organization can unlock the full potential of their people and achieve peak performance,” said Eleanor Allen, CEO of the WFO.

In 16 years of Gallup’s global study, engagement has never dropped twice — until now. In 2024, it fell from 23% to 21%, costing an estimated $438 billion in lost productivity. Europe and MENA remain lowest at 13% and 14%. Business as usual won’t fix it; a new standard built on flourishing is needed.

Key Initiatives Announced:

  • F-Org™ Trustmark – Global recognition for organizations designing the best journeys for their people.
  • Flourishing at Work Index – A rapid 14-question diagnostic adapted from the global research to assess workplace flourishing.
  • Flourishing Bootcamp – A six-week online leadership program.
  • Flourishing Blueprint – A six-month transformation program to elevate human potential.

WFO also supports the rollout of Harvard’s 12-question flourishing measure, offering personal reports for employees and organizational insights. Participating organizations are recognized as Rising F-Orgs™.

“Flourishing is serious business. It’s an asset on your balance sheet. It warrants focus and attention from the board and management committees.” said Gordon Watson, Chair of the WFO.

Why Flourishing? Why Now?

Flourishing is a multi-dimensional state of human strength, encompassing happiness, health, meaning, character, relationships, and financial stability. It bridges what matters to people with what drives organizational success.

This event is a call to action. Join WFO’s mission: 1 billion people flourishing by 2035.

About the World Flourishing Organization

The World Flourishing Organization (WFO) is a global platform redefining great work. Co-developed with leading academic institutions and powered by science, the WFO helps organizations measure, activate, and scale flourishing to unlock performance, retention, and resilience.

About the Global Flourishing Study

Led by Harvard University’s Human Flourishing Program, Baylor University’s Institute for Studies of Religion, and Gallup, the Global Flourishing Study tracks 240,000 people across 22 countries over five years, providing unprecedented insights into human flourishing worldwide.

Learn more: globalflourishingstudy.com
Media Contact: Karen Seymour, Chief Impact Officer, karen@wforflourishing.org